Need advice for a social media and brand marketing executive

2022.01.17 19:36 friesandwaffless Need advice for a social media and brand marketing executive

I’m an international student, and got a internship with a local bubble store as a social media and brand marketing executive. I’m recently married, and finishing my postgraduate in a month. Thus, I want to work hard to impress in this internship, and gives me a stepping stone to find a permanent role in the near future (I had previous experience but most of them were in my home country, not in the UK).
In regards to branding, they hired a brand strategist, and they provide brand guidelines, identity and personality. As of now, I’m maintains the brand via copywriting, design (basic) and content. But is there any else I can do?
I’ve three years of experience in social media, and took several online courses to keep improving my skills and knowledge. However, I feel there is limitation what I could do within social media management? I do social media audit and analyse which content does well, interact with customers and asks about their experience and feedback for our products, and create content. While I managed to gain fair amount of organic followers by consistency, and build customer relationships, I fail in generate comments (engagement). How do I improve this?
I also in charge of liaise with students inquiries such as asking about our business for their assignments etc. And managed to score a press coverage under the university I’m in as our main target is students, 18-25. The line manager asked me to look for podcasts to feature us in, I’m still looking for suitable podcasts within our city.
Our target audience is students. And they want me to target (1) Asian students who want to feel they’re back at home (because bubble tea) (2) and westerns who are open to explore and experience new things such as bubble tea. How do I translate in to my marketing content?
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eu acho que
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